No, no, no. Playing football is not the most popular sport in BraZil.
In 2015, directed media was not a big thing yet, but we created eleven short films in order to reach every supporter with a very personal insight for its team.
Palmeiras supporters got a commercial talking about their neighborhood; Corinthians supporters were delighted with the power of themselves, etc.
Made at: Wieden+Kennedy Brasil
With: Mihail Aleksandrov, Luiz Filipin, Marco Martins, Ícaro Dória, Guillermo Vega
Role: Copywriter
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