Ambev was lauching a new beer, with low carbs, made for athletes. But not professional athletes. We chose to focus on those guys and girls who don't need to answer to sponsors or supporters. We chose athletes that train hard just because they want to.
Made at: Wieden+Kennedy
With: Carol Vellozo, Juliana Leal, Marco Martins, Otavio Schiavon, Ícaro Dória