Santander - Cheque Especial
This is the 1st commercial from VML&YR for Santander - which drove this new simple and provocative tone of voice in its communication.
WARNING TO OUR CLIENTS:
The “Special Check” (overdraft limit) should be used on emergencies.
That’s why Santander changed its name. Now, it’s Santander Master.
WARNING TO ALL OTHER BANKS:
Stop calling “special” the highest interest credit in the market.
You all won’t make your clients feel “special” with it.
Santander Master. The only one that offers 10 days interest-free to all clients.
Tagline: Santander. How can we help you today?
Made at: Y&R
With: Rafa Oliveira, Rafael Pitanguy