Santander 




This is the 1st commercial from VML&YR for Santander - which drove this new simple and provocative tone of voice in its communication.







Translation:

WARNING TO OUR CLIENTS:
The “Special Check” (overdraft limit) should be used on emergencies.
That’s why Santander changed its name. Now, it’s Santander Master.

WARNING TO ALL OTHER BANKS:
Stop calling “special” the highest interest credit in the market.
You all won’t make your clients feel “special” with it.
Santander Master. The only one that offers 10 days interest-free to all clients.

Tagline: Santander. How can we help you today?


-

Made at: Y&R
With: Rafa Oliveira, Rafael Pitanguy
Role: Copywriter





Copywriting:

Valongo Festival 2017 /  Bis Xtra - Not Made For Share  /    Skol Ultra   /   Tim Mobile - Brigadeiro  /   Nike - The Orange Jersey    /  Bis - Made For Share   / Tim Football   /   Santander - Cheque Especial  /  I Am Anne  /  Valongo Festival 2018   / My Best Flaw

Creative Direction:
Best Burger in Town - Mitsubishi ASX /  Mitsubishi Outlander   /   99 App  /   Fom - Imnsonia /   Bombril   /  Disque Denúncia /   L&PM Contorcionist  /  Google Translate    /    Selected Prints


B-side Projects:
Train Station - Shortfilm  /  A Tua Ausência - Shortfilm  /  We Will Live - Videoclip   /   
Rente - draws  

About