Santander - Cheque Especial




This is the 1st commercial from VMLY&R for Santander - which drove this new simple and provocative tone of voice in its communication.







Translation:

WARNING TO OUR CLIENTS:
The “Special Check” (overdraft limit) should be used on emergencies.
That’s why Santander changed its name. Now, it’s Santander Master.

WARNING TO ALL OTHER BANKS:
Stop calling “special” the highest interest credit in the market.
You all won’t make your clients feel “special” with it.
Santander Master. The only one that offers 10 days interest-free to all clients.

Tagline: Santander. How can we help you today?


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Made at: Y&R
With: Rafa Oliveira, Rafael Pitanguy
Role: Copywriter