Meu Melhor Defeito (My Best Flaw)




Here’s the reality of our industry: it stinks. Brazilian adverting has always been an elitist and oppressive market, making young professionals feel sad and displaced.

That’s why we decided to find a new way to encourage them to join us, by welcoming who they really are and respecting where they came from.







A week before Cannes Lions 2018, Adweek made a beautiful article about it.





We also made an exhibition about the theme and a whole week of talks, with leaders giving advice to help young advertisers find their way in the industry.




All tips were later added to @meumelhordefeito's Instagram page.








Made at: Papel&Caneta (NGO)
With: André Chaves, Ana Cortat, Raphaella Martins, Gabriela Rodrigues, Spartakus Francisco, Dani Albuquerque, Tatiana Tsukamoto, Diego Machado, Beto Bina, Gus, Thais Fabris
Directed by: Brendo&Gonfiantini (Paranoid)
Role: Conception / Copywriter 






Copywriting:

Valongo Festival 2017 /  Bis Xtra - Not Made For Sharing  /    Skol Ultra   /   Tim Mobile - Brigadeiro  /   Nike - The Orange Jersey    /  Bis - Made For Sharin   / Tim Football   /   Santander - Cheque Especial  /  I Am Anne  /  Valongo Festival 2018   / My Best FlawCreative Direction:
Best Burger in Town - Mitsubishi ASX /  Mitsubishi Outlander   /   99 App  /   Fom - Insomnia /   Bombril   /  Disque Denúncia /   L&PM Contorcionist  /  Google Translate    /    Selected Prints
Side Projects:
Train Station - Shortfilm  /  A Tua Ausência - Shortfilm  /  We Will Live - Videoclip   /   
Rente / I Don't Know If Cortazar Has An Accent (book)  

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