Bis Xtra
A regular package of Bis comes with 20 small pieces of chocolate made for sharing. But in 2015, Bis launched a new product: the Bis Xtra, a bigger chocolate in an individual package. And this is what we did to launch this new way of eating Bis.
Made at: Wieden+Kennedy
With: Mihail Aleksandrov, Marco Martins, Otavio Schiavon, Ícaro Dória
Role: Copywriter