99 - The Love Way
When app drivers became this new thing, taxi drivers were anything but happy. So they began fighting. For real. And in the middle of such chaos, our client 99 had a peaceful (and why not loving?) idea: to have them both in the same app. So to advertise it, we came with the concept "The Love Way", a popular expression taken out of a famous brazilian song.
Made at: Africa
With: Marco Martins, Guilherme Aché, Guilherme Manzi, Edson Rosa, Sergio Gordilho
Role: Creative Director