99 - The Love Way

Cab and ride-sharing apps were fighting. Fighting for real. In this chaos, our client 99 had a peaceful idea: having them both  in the same app. To advertise it, we came with the concept "The Love Way", an expression in portuguese that was taken out of a famous Brazilian song. 

Made at: Africa
With: Marco Martins,  Guilherme Aché, Guilherme Manzi, Edson Rosa, Sergio Gordilho
Role: Creative Director